Dentsu and DI join forces for “Business Produce Support Program” targeting ASEAN market

October 20, 2022

In recent years, Japan’s economic growth remains ‘below potential.’ Many Japanese companies have now shifted their focus towards the ASEAN market in line with its post-pandemic prospects with new entry, expansion, and innovative business development adventures. At the same time, ASEAN countries are in the midst of a fundamental shift from manufacturing/processing/trade hubs into promising mature markets, requiring players to employ new strategies and business models. Understanding consumer insights is equally vital as businesses that could tap into consumer values, intrinsically and emotionally, often win consumer hearts and minds in the era of material abundance. While values springing in each and every country continue to mature, ending the world's biggest challenges, notably the 17 SDGs, is vital for people’s improved well-being; several challenges are, however, threatening progress towards the achievement of these development goals.

Against this backdrop, Dentsu has joined hands with DI to launch the Business Produce Support Program, a business transformation solution that combines strengths of both companies: DI’s “ability to create new businesses beyond boundaries - in which public-private partnerships are no exceptions – that requires an in-depth understanding of social, sectoral, and corporate challenges” coupled with Dentsu’s “global network, creative value creation, and execution capabilities.” The program aims to enable upstream-to-downstream, B2B/B2C-to-B2B2S (Business to Business to Society) transformations with the 3 Es (Entry, Expansion, Evolution). Initially, the service will start in the ASEAN market, where strong demand from Japanese companies persists, and may eventually expand to other regions.

Overview of the Business Produce Support Program

The 3 Es of the Business Produce Support Program

1. Entry (Market Entry Support)

Dentsu and DI explore what a true ‘winning formula’ is for our clients from consumer insight perspectives and branding-based business intelligence along with consultancy services and expert knowledge.

2. Expansion (Local Expansion Support)

With a view to achieve short-run growth and expansion through brand new eyes and ways of doing things, we craft business strategies incorporating Dentsu’s “business development approach that brings together creativity, the Koto(1)-focused mindset” and “diverse partnerships.”

3. Evolution (Sustainability Transformation Design)

Leveraging Dentsu’s expertise and experience, we help write core values for our clients by envisioning the country’s desirable future with tech-and-idea-based solutions, develop new businesses that actually take actions on several social issues for the medium- to long-term time horizon to help fast-track meaningful business transformation.

※Focused countries include 6 ASEAN countries namely Vietnam, Indonesia, Thailand, Malaysia, Philippines, and Singapore

From May 2021, Dentsu Inc. and DI have entered into a capital and business alliance agreement to maximize synergies between the two, boosting business transformation within our client companies.

*Note: Koto is a Japanese word that literally translates as abstract ideas, the intangible, or a creative work without any particular physical form such as services, systems, shared values, etc.