Market entry strategy and market prioritization
DI helps a client develop a market entry strategy for a preventive healthcare medical device in Southeast Asia and India markets by:
Screening and studying market attractiveness (business environment, testing demand, penetration channel) and ease of business entry (feasibility of partnership and business management, future expansion opportunity);
Evaluating the product’s value proposition and competitive landscape;
Providing a market prioritization and penetration strategy for 6 markets: India, Indonesia, Thailand, Vietnam, Malaysia and Philippines.